115 Union Chapel Drive

Jeremy Toney is a high-performance real estate strategist, thought leader, and founder of The LUX Group, a dynamic team up and coming within the SERHANT ecosystem, dedicated to delivering premium marketing, strategic positioning, and world-class client experiences across North and South Carolina. With active expansion into Florida’s luxury coastlines and New York’s elite urban markets, Jeremy’s multi-state approach is designed to give sellers a competitive edge through unmatched visibility and cutting-edge marketing campaigns. Before entering real estate, Jeremy spent over 17 years as a General Manager in the restaurant industry, mastering leadership, operational excellence, and client-first service at the highest level. That foundation of precision management and strategic problem-solving now drives The LUX Group’s mission: to create the most trusted and results-driven real estate team in the world. Jeremy’s vision is clear — to build a team that buyers and sellers alike choose because of its systematic approach, bar-none strategies, and proven track record of maximizing results. Jeremy’s expertise lies in the strategic exposure and sale of luxury and hard-to-sell properties. He is best known for securing listings that other agents couldn’t move, including a $1.2 million waterfront home that sold in just 36 hours after sitting with two other agents for over a year. His marketing philosophy centers on high-impact media, targeted digital strategies, and leveraging SERHANT’s globally recognized platform to ensure every home commands attention from qualified buyers. In addition to leading The LUX Group, Jeremy is the creator of The Millionaire Agent University, a comprehensive online training platform designed to equip real estate professionals worldwide with elite-level marketing strategies, high-performance scripts, and systematic career frameworks. This program reflects Jeremy’s larger vision — to revolutionize how agents build their businesses by offering a structured, step-by-step approach to mastering the art of real estate at every level. Committed to giving back and amplifying others' success, Jeremy and The LUX Group look forward to bringing SERHANT.Serves initiatives into local communities, using real estate as a platform to make a meaningful impact. With a leadership philosophy rooted in family, financial freedom, and a relentless work ethic, Jeremy operates by the belief that premium marketing isn’t just a service — it’s a responsibility. His personal motto, “Outwork Everyone,” is the driving force behind The LUX Group’s promise — Premium Marketing for Maximum Exposure. Jeremy currently resides in Hickory, North Carolina, with his wife Alyssa, their six children, and six dogs. While licensed in North and South Carolina, Jeremy is actively pursuing licensure in Florida and New York, with a vision to expand The LUX Group’s influence across multiple high-profile markets.

Jeremy Toney is a high-performance real estate strategist, thought leader, and founder of The LUX Group, a dynamic team up and coming within the SERHANT ecosystem, dedicated to delivering premium marketing, strategic positioning, and world-class client experiences across North and South Carolina. With active expansion into Florida’s luxury coast...

Rosanny Cruz-Guiza is a bilingual real estate professional with The LUX Group, powered by SERHANT., serving North and South Carolina with a growing reach into new markets. Fluent in English and Spanish, she is passionate about helping families feel seen, supported, and empowered on their real estate journey. With 20+ years of customer service experience, Rosanny brings a client-first mindset rooted in trust and strategy. She specializes in luxury homes and is especially known for giving expired and hard-to-sell listings the exposure and offers they deserve. Her marketing is high-impact, her approach data-driven, and her results speak for themselves. Beyond real estate, Rosanny is a proud wife, mom of two teenage daughters, cancer survivor, and dog mama of three. Her mission is simple yet powerful: to move people forward — with heart, hustle, and high-level results.

Rosanny Cruz-Guiza is a bilingual real estate professional with The LUX Group, powered by SERHANT., serving North and South Carolina with a growing reach into new markets. Fluent in English and Spanish, she is passionate about helping families feel seen, supported, and empowered on their real estate journey. With 20+ years of customer service e...